Brand and downloads
The mark and the mascot
You may use everything here when you talk about or link to the Brief. Tap a card to download the file; on a phone, a tap opens the image and a long press saves it. Please do not alter the mark or imply an endorsement. Trademarks and attribution.
The mark and the wordmark
A hexagon, the shape of a bolt head, holding a signal trace: the plant and the thing you watch inside it. Signal green is the colour of a machine that is running, never an alarm colour, which is why it carries the interaction and the trace, and why severity gets to be the only loud thing on the page.
Relay, the mascot
A small controller module with a signal trace for a face. The dark body is the masthead, the visor is the accent green, the trace is the same pulse as the mark, and the two LEDs are the RUN and alert pair every PLC owner knows. Relay is the app icon and the friendly face of a serious publication: never drawn alarmed, never next to a severity, never speaking for the Brief. The mark above stays the logo.
Colours
- Black #060807 · the page and the masthead, like an operator screen
- Signal green #3DDC84 · links, buttons, the trace in the mark, on dark
- Green #0A7A3F · the same role on the light theme and in print
- Ink #0C1510 · the body of Relay, text on light
- Paper #F3F5F1 · the light theme's page
- Critical #BE1E2D · severity only, never decoration
Type: Inter for headlines, the wordmark and text; JetBrains Mono for ids and levels. All three are open-source fonts and ship with the site. The palette and type are shared with girder.in.